The Benefits Of Carrying Other People’s Business Cards With You
Surely, if you are in business, you are in the habit of carrying your business cards with you wherever you go. When you are out, you never know who you will meet; furthermore, when you meet someone, you never really know who they are, and you never really know who they might know. With a stack of business cards at the ready, you are always prepared to pass one along to someone who might prove to be a future client or customer. But while most people in business know the benefits of carrying business cards with them, and practice this sound business practice without any problems, far fewer businessmen and businesswomen ever think to carry around business cards that belong to someone else. The practice of carrying around business cards that belong to others can be extremely beneficial; here are a couple reasons why.
When you are dealing in business, conversations with strangers are golden. Every opportunity to talk to someone you do not know just might be the exact opportunity you have been looking for. But if a stranger thinks that you are starting a conversation with them strictly to sell them something, they are likely to be turned off. Naturally, people are protective of their money; they don’t want to talk to you if they think you’re trying to get some of their money in your pocket! But if you are equipped with others’ business cards, you have a full arsenal of safe conversation starters. Perhaps you will overhear someone in a shop in the mall, talking about how they need a plumber. With your favorite plumber’s business card stashed away in your wallet, you are ready to jump into the conversation. “Pardon me, but I heard you mention your need for a plumber; here, take this card – this guy has worked on our house before, and he has been great!” You have now entered their conversation without trying to sell them anything at all. Eventually, the conversation is sure to circle back around to you, and to what you do. Also, people are inclined to remember someone who helped them out without any promise of something in return. As your conversation has turned back around to you, and to what you do, you will likely end up unloading one of your own business cards as well. This person is sure to remember you next time they need a product or service like yours, and you will have a new client or customer on your plate! Carrying others’ business cards might seem like nothing more than a small step, but it could just be the “small step” that turns into your next big thing.Related Reading:
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