Banner Ad Strategies That Work

You’ve decided to invest money in banner ads, but you’re not sure how much to invest and where? Before you spend your whole advertising budget, consider these tips for wisely investing your marketing dollars:

Identify your audience. Before paying for any banner ads, you’ll need to figure out who your target audience is. Construct a buyer profile using such factors as age, income level, education level, and gender. Arm yourself with information from one of these three sources: your own demographic records, sales analytics software, or a marketing guru familiar with your field. Once you know your target demographic, you’ll be able to wisely choose sites for your banner ads. For example, if you’re selling sexy boots, you’ll want to target young women. But if your product is a pair of modest leather pumps, you should place ads on sites frequented by professional women.

Consider retargeting (or remarketing). You can take a lot of the guesswork out of banner ad placement by using a retargeting service. The retargeting service actually identifies and follows guests who visited your site, posting your banner ads on random pages the guest lands upon. You may not have snagged a sale from that guest the first time she visited your site, but you may get her to return and make a purchase if your ad crosses her line of site enough. You’ll save money by paying for the one account with the retargeting service instead of paying many different sites to place ads on their sites, and you’ll get multiple chances to win over people who had already demonstrated interest in your products or services.

Build affiliate partnerships. If you provide kickbacks to affiliate partners, they will build sites, post content that leads visitors to your sites, and post your banner ads on their sites. A simple way to do this is to offer monetary bonuses to partners who send traffic to your site, as measured by click-throughs, sales, or delivery of contact information. This is a great strategy because you don’t have to pay money out before you see results coming in.

You can find more information about banner ads by clicking here.

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Tags: Marketing / Business